Tune to the all new YOU-FM at 106.7FM or 105.5FM Monday-Friday, 5:30AM to 9 AM to join in the conversation with Mary Rogers, founder of Marigold. For show information, click here. To e-mail Mary your comments on the show or to be a guest, click here !
812 E. State St.
Traverse City, MI 49686
231-922-2234
Megan Raphael founded Courage Project in 2003. After working for many years as a manager and consultant, she came to see how hard it is for people to live in accordance with their deepest values. She saw how difficult it was for them to believe in themselves. While writing her book, The Courage Code,she heard over and over again from women how rarely they honor their courage. "All too often, we, as women, are comparing ourselves to other people or to media messages telling us we're not quite enough - not smart enough, beautiful enough, not courageous enough," said Megan. "As a result, we de-value who we are and what we have to offer the world. " Megan started Courage Project with the commitment to support every person in creating the life they've always imagined. Her mission is to teach people how to find their courage for being and doing what they dream of!
123 W. Front Street, Suite 202
Traverse City, MI 49684
(231) 995-8868
Beth Borchert is the proud owner of Spire Commercial Appraisal. Beth knew exactly what to do when a long term goal became short term in an instant. With a legacy of entrepreneurs behind her and the apprentice-like history with the business, Beth was on course for success. "The challenge of real estate keeps me motivated," said Borchert who has done a remarkable job at diversifying her business to include market value defense in property tax proceedings, bankruptcy issues and zoning disputes.
Beth's advice for women in business? "Create goals and an action plan for each. Do what you do best and outsource (or train yourself to be the best) the rest."
1215 E. Front Street
Traverse City, MI 49686
231-947-0208
Julie Millen knows the saying "when life gives you lemons, you make lemonade" very well. Though in her case it was cherries that changed her life path. Within the past 5 years Julie found herself in a position to reinvent herself professionally. What started as part-time seasonal help at Benjamin Twiggs turned into ownership and a love of the business and people who shop there. "Who doesn't love to be surrounded by cherries and hear everyone's story, each as interesting as the last?", said Millen. "Founded in 1966, Benjamin Twiggs is not just a store, it's a part of Traverse City's history." Congratulations, Julie!
12020 S. Leelanau Highway
Empire, MI 49630
(231) 326-3030
Mimi Wheeler grew up in an entrepreneurial family in Denmark but decided she would follow the traditional path of education and pursued a social work career. But the thought of owning her own business was always with her. The art of chocolate was with her, too, and the inspiration of chocalatiers of near and far helped Mimi grow her "sweet" business.
Mimi's advice for other women in business? "It's okay to start on a shoestring budget," said Wheeler. "Don't give up your day job until you have the means to support yourself and don't be afraid to ASK FOR HELP! We're all here to help each other."
Linda Wasielewski, Linda Wasaielewski, P.L.C. atto
Linda Wasielewski
Linda Wasielewski, P.L.C. attorney & mediator
3199 Logan Valley Rd.
Traverse City, MI 49684
231-933-0829
Linda Wasielewski received her Juris Doctor degree from Wayne State University Law School, in Detroit, Michigan in 1978. Linda served for more than 15 years as the Chief Deputy Corporation Counsel for Oakland County. After relocating to Traverse City to work in a firm, she realized that she needed to go on her own to make her practice work for her and her family. "Initially I was terrified to be in a solo practice. Now, I wouldn't have it any other way," said Linda. "It has given me the flexibility to raise two kids even if it meant burning the midnight oil."
Linda's advice for other women? Keep up with your professional advancements, marketing and networking! "I have been surprised by how much effort is required to attract clients - to keep my name out there. Initially, I thought that once you get your name out there - you sit back and do the legal work. It just doesn't work that way - it is a constant effort."
P.O. Box 184
Traverse City, MI 49685-0184
231-935-3631
Cheryl Lohner is the proud owner of Create a Buzz Marketing, LLC. If you know Cheryl, you know that she's a great listener. It's a gift that compliments her genuine interest in making marketing manageable and fun for her clients. She listens to her clients and then establishes an action plan for them to make better marketing decisions. Her goal is to give them the ability to leverage their current marketing efforts and break their marketing down into bite sized, manageable pieces. Cheryl's advice to women in the beginning stages of business is "ask for help." "You're not alone. Seek wisdom from those that have succeeded where you struggle. And last but not least, never judge a person based on what others have told you about them. Find out for yourself. After all, that's what we all really want, isn't it?"
Janice Wyant Wyant Computer Services 1129 Woodmere Ave. Suite F
Traverse City, MI 49686
(231) 946-5969
Janice Wyant is the proud owner of Wyant Computer Services. Life has been a system of checks and balances for Janice. When she was a stay-at-home Mom, she managed the family while her husband managed the income. When she and her husband, Tom, decided to take a leap of faith and open Wyant Computer Services, she took care of the books, while Tom took care of the clients. The idea of balance is just common sense to Janice. "Do the work, get paid for it and pay the bills," said Janice. This balance has afforded Wyant Computer Services 40% annual growth since it began in 2003. What is Janice's advice for women about to start a new business? "GO FOR IT! Do what you love and love what you do!"
3873 Eagle Pass
Williamsburg, MI 49690
231-938-3286
Cynthia Both is the proud owner of Action Cleaning. Cindi's grassroots approach to her business plan is similar to her approach to her daily job. She is all business and it's done when it needs to be done. It's not uncommon to hear a toilet flush or a garbage disposal in the middle of a call with Cindi; and that's okay. Time is precious! Word of mouth, which Cindi calls the best marketing tool, has built her a reputation for fast, immaculate work. Her advice for other women in business? Believe in yourself, be the best at what you do and network, network, network! Congratulations, Cindi!
Epicure Catering, LLC
PO Box 305
Leland, MI 49654
231.360.0042
Cammie Buehler is the proud owner of Epicure Catering. One might say this is story of rags to riches. Raised in a family of "foodies," Cammie spent many a day in the kitchen which evolved into a love of the restaurant industry. Working in various commercial kitchens since high school, from the Riverside Inn in Leland to restaurants in California and Utah, Cammie steadily added the expertise of many fine restaurateurs to her resume. After 8 years in the West it was time to come home and Epicure Catering was born in 2003. Her passion for local foods, the desire to support local commerce and the many resources available for new small business owners has helped her through the many challenges of a new owner-operator. Epicure Catering has not compromised the integrity of its vision and is going strong in its seventh year in business. Congratulations, Cammie!
Ruth Steele Walker, Due North Marketing Communicat
Ruth Steele Walker Due North Marketing Communications
7180 N West Bay Shore
Northport, MI
231.386.9206
Ruth Steele Walker, like Dorothy from the Wizard of Oz, believes there's no place like home. That's why after 35 years in the marketing communications she "retired" and joined her husband as a partner in Due North where they were able to move back to Northern Michigan full time. Even with a global client base and very busy schedule, Ruth admits that the best part of owning their own business and coming home is the ability to have a flexible schedule. "I grew up here and I'm a firm believer that you can go home again and thatke the skills you've built and the lessons you've learned, adapt them and use that to work for your home community."
Shann Vander Leek was a powerful sales manager in the television broadcasting industry. After 16 years though, the high stress levels of being a corporate creature was losing its appeal. After thoughtful consideration, moving forward on the path of her dreams was the ONLY option. Shann's leadership abilities that made her such a huge success in the business world were now affording her the opportunity to follow her passion to inspire women. "I think too often we as women put everyone and everything first," said Shann. "We forget that we can give the most when we are living lives we love. We can be the best mothers, wives, business owners or colleagues when we are feeling nurtured, fulfilled, inspired and self expressed."
Wendy Buhr is the Owner of Ella's, Traverse City's premier vintage clothier. As a child, Wendy was surrounded by antiques. Her mother's keen eye for beauty in restoration laid the foundation for a business plan at a very young age. The challenge of making money by working with the things you love that has kept Wendy as her own boss since the age of 22.
"When you are passionate about something, it's easy to sell because you believe in your product," said Buhr. Wendy's passion for fashion is exemplified best by her ability to mentor her staff and customers. Chelsea Merrifield, past Ella's employee and graduate of St. Francis High School, is studying at the Fashion Institute of Technology in in New York City and attributes her career aspirations to Wendy. "I enjoy making people feel more confident," said Buhr. "Sometimes you can do that simply by changing their wardrobe!"
5261 Highland Drive
Traverse City, MI 49684
231-943-8059
Karen Bell is the President and Founder of Hoopin' For The Health Of It. Her business idea was a leap of faith. Karen's strong belief in two cores - your body and your spirit - led her to this creation that allows you to release your inner child and get healthy. Her faith in God and determination for success has afforded Karen the opportunity to increase the wellness of so many people both physically and mentally.
One of Karen's proudest moments was introducing Hoopercise to a local child with special needs. She made a custom Hoop for his needs and donated additional Hoops to his school which helped open communication with his classmates. "My dream is to have our hoops used as a sanctioned event for the Special Olympics and I would somehow be involved with coaching," said Bell. Hoopercise is for everyone! It has broken many barriers and the sacrifices she has made have "been well worth it." Said Bell, "Life is about relationships and how we invest in them." Congratulations, Karen!
Colleen Etue is a dreammaker; making her client's dreams a reality are her motivation for success. From planning for retirement to saving for college or a second home, Colleen has a master plan for everyone she meets in breaking down their goals into manageable pieces. She especially has a passion for educating women and wants to give them the tools and confidence they need to manage their financial futures.
Advice for those considering opening their own business? "Talk to women in related fields about building and sustaining a business. The later stages require some creativity to keep it fresh and attractive to new clients," says Etue.
806 Hastings
Ste 12
Traverse City, MI 49686
231-929-9952
Susan Smith and her husband Doug had their retirement years planned. But after an unexpected layoff Doug, at the age of 54, needed to reinvent himself professionally. Together, they opened the first Michigan franchise of Fish Window Cleaning. Life was good and Fish Window Cleaning was winning many small business awards including Franchise of the Year.
In 2008, life as Susan knew it changed in an instant with Doug's sudden death. She found the inner strength to keep the business strong so "their efforts were not in vain." After earning their sixth Franchise of the Year and a 17% business growth this year, Susan is indeed a successful woman in business! "I want to encourage other women who may be in a situation like mine. Even in your deepest loss, we can reach down and continue what was begun," said Susan.
801 S. Garfield
#317 Traverse City, MI 49686
561-723-6287
Alex Rheinheimer is the very proud owner of Horse Sports by the Bay, Inc. Many little girls dream of having a pony; a very expensive extracurricular activity indeed! Alex's dedication since the tender age of 6 to horses and its industry have never changed. She learned the industry from the bottom to the top and turned it into her dream job. Since 2004, Alex has grown a signature equestrian festival from 250 horses to over 1,500! Horse Shows by the Bay is one of the area's top tourism drivers and has impacted our local economy by an estimated 30 million dollars!
1312 Minkin Drive
Traverse City, MI 49684
231- 534-5297
Jody Olsen is someone most people would envy. She loves her job and has crafted it over the years through passion and desire to fit the many changes in her personal and professional life. After being diagnosed with Fibromyalgia, Jody combined her nursing career with an education in Medical Massage Therapy so that she could create awareness and help other women who cope with chronic pain. Today, she works with expectant mothers, women with chronic pain and those just looking to make massage therapy an important part of their wellness plan.
Jody says, "I am honored that I can now touch the lives of women in all stages of life. My advice for other entrepreneurs is...
1) Identify your passion.
2) Network, network, network...especially with other business women.
3) Believe in yourself and that all things are possible."
3298 Veterans Dr
Ste 1
Traverse City, MI 49684
231-946-1472
Pat Bryan is indeed one of the fortunate ones. Pat's story of climbing the ladder and learning the business from the bottom to the top is truly inspiring! She is proud to say she has a job she LOVES! In fact, it's her top advice for women pursuing their own business. "Make sure you love what you're doing," says Pat. "The bumps in the road will only make you stronger." Other advice? "Keep your head and move forward, don't get discouraged. Think positive."
11400 E Richlyn Dr.
Suttons Bay, MI 49682
231-835-0004
Margo Lori is the proud owner of FitnessFirst For You, an in-home personal trainer service. As a young woman Margo followed convention, getting her business degree, taking on the 40 hour work week but jumped off the corporate ladder because she just wasn't having fun. She found fun in her life and paid the bills by waitressing which she loved but looking down the road, the prospect of serving tables at 60 just didn't seem practical. So, she took her passion for fitness and built her business slowly, a strategy she suggests for a debt free business launch. Margo now has fun and success on her own terms.
Margo's advice for future women business owners would be:
Define your strengths, weaknesses and your passion.
Listen to your gut instincts.
Set annual goals and break this down into measureable monthly goals.
781 Industrial Circle #4
Traverse City, MI 49686
231-943-0992 www.tapewrangler.com
Wedy Steele is the proud co-owner of Tape Wrangler. The saying "if you build it, they will come" holds true for Wendy and her husband Rick's successes. "Back in early 2006, we were working on a project together that involved repeated use of duct tape," said Steele. "We were having difficulty peeling it off the roll and tearing it and decided we needed a duct tape dispenser." The rest of the story is history, for when they went to buy one at the store, it didn't exist. The result? It was their invention of the Tape Wrangler 700 Heavy Duty Tape Dispenser and a family of tape dispensers under the Tape Wrangler brand.
812 W Front St.
Traverse City, MI 49864
231 947-4464
Hannah Grinage is the proud owner of All Cakes, All Occasions LLC. There is a lot to be said about word of mouth advertising. What started as a desire to save money on her own wedding cake grew into a thriving business on Front Street in Traverse City!
"I never knew I would be able to handle all the ins and outs of business ownership," said Grinage. "When it's yours, you find a way to do everything...and I mean everything. I continue to learn new skills everyday in business & time management, and even sometimes cake decorating."
10248 Fishers Run
Traverse City, MI 49864
231-883-2708
Allison Beers is the proud owner of Events North. After ten years in the events management industry, Allison found that she loved what she did but wanted to give back to her community more. "That is what sparked the creation of Events North," said Beers. "Owning my own events business has given me the opportunity to devote a lot of time to area events like the Film Festival and WRC Extravaganza. It's so rewarding and has provided some really great business contacts, too!"
Allison's advice to other women in business..."Find the right partners. I love the suppliers and people that I work with. Also, network, network, network!!"
1060 Schmidt Way
Traverse City, MI 49686
231-421-3172
Christine Stalsonburg is new to Traverse City and we are glad to have her here. Through her hard work she has been able to accomplish great things; both for her business and for others in the community. Christine recently has established the Kidz Care Foundation as a part of her business to help her with her passion for helping children.
"The best advice that I could give any woman considering beginning their own business would be to take the time to find out what your "WHY" is for starting your business," stated Christine. "This "WHY" will be your driving force when the times get tough and the road gets bumpy. My "WHY" has kept me going and will continue to keep me going. Knowing that I can make a difference in even one child's life is the best gift I could receive."
812 S Garfield Ave #7
Traverse City, MI 49686
231-922-1604
Carol Brown found at a very young age that she had a talent for teaching. Combined with a passion for computers in a fast moving technology market, she had something really special. Today Carol owns TC Training Center in Traverse City; a place where people of all skill levels can learn computer programs from instructors who know the programs, use them daily and love to help people.
"A day's work is never done. In this industry we are constantly taking classes, reading blogs/magazines, beta testing and updating manuals and software." Would she change anything? "No. I love what I do. My passion paired with the motivation from clients who tell me how happy they are with how we've helped them drive me every day. Having a supportive family and balance with my children and husband help, too."
PO Box 5558
Traverse City, MI 49696-5558
Phone: 231-943-0080
Judy Harrison and High Impact Productions have come a long way over the last 11 years. Judy credits the talent, support, commitment and friendship of the people she's worked with over the years to her success. Through the good, bad and the ugly she's had a great team.
High Impact Productions, INC now boasts two fabulous bands, 5 CD's, a cool RV for traveling to gigs, and a beautiful rehearsal studio. They have been nominated for 3 Detroit Music awards and have performed for tens of thousands of people. The list goes on and on, but most of all, Judy says, "we've made memories that will last a lifetime." "I say to any woman that has the desire to start her own business, "go for it!" As my father told me when I was getting ready to start High Impact Productions, "keep your cool, keep your confidence and keep on driving!"
221 Bridge Street, Ste 6
Charlevoix, MI 49720
Phone: 231-237-9880
Shelia Davis is the proud owner of Heaven Sent Adoption Services, Inc. Like many women, Shelia dreamed of becoming a mother. After she and her husband realized that it was not going to happen biologically, they turned to adoption. And so this began the evolution of a new dream for Shelia.
Through her own three wonderful adoption experiences, came the creation of Heaven Sent Adoption Services to help expectant mothers gain the knowledge they need to make decisions about adoption. Thinking of changing the world, supporting others or starting a business? Shelia says, "Write it down!" "Keeping a journal allows you to think further ahead and allows your creative thoughts to flow."
2411 E Crown Drive
Traverse City, MI 49864
231 421-1222
After twelve years as a registered landscape architect and planner, she found herself ready to recreate her life. Being part of something that can bring those 'A-ha' moments to children of all ages is now what makes her get up every morning ready to give all she can to kids, art, and her community.
Sue's advice to other women in business:
Be bold in your business planning
Trust your instincts
Surround yourself with people who believe in your dream and have a trusted sounding board for your ideas.
106 S. Sawmill Rd.
Lake Leelanau, MI 49653
(231) 256-7176
A shrunken wool sweater would reduce most of us to tears, but Sue Burns, the “Zuzu” of Baa Baa Zuzu, saw in the wreckage, a new cottage industry. From her basement beginnings, using recycled woolen garments, Sue has grown to be a local employer of artisans who hand-cut and hand-craft original pieces, based on her designs.
Baa Baa Zuzu is now a full-fledged clothing line. Partnered with her husband, Kevin, Sue's creativity, quality and unqualified perseverance have led Baa Baa Zuzu to be named one of Michigan’s “50 New Companies to Watch.”
234 E. Front St.
Traverse City, MI 49684
(231) 946-8021
As a working mom in the 1970’s, Pat DeYoung was able to work for fun at the hallmark downtown art supply store, DeYoungs. But after her husband’s passing, Pat became the sole proprietor of the business, and dealing with the presence of a sixty-year old landmark became a full-time job. Keeping her niche market was dependent on using the knowledge that the family had accumulated over its many years. But Pat is more than her business. While remaining a true advocate of downtown Traverse City, Pat is also a global citizen who volunteers her time as a dental clinician in third world countries.
A true survivor with an eagle eye on the future, Trish Gilroy has always played on her skills while keeping a keen grasp on which way the wind was blowing. Never afraid of hard work and always ready for the next challenge, Trish has managed to use her talents to the best of her advantage. Heavenrich Enterprises specializes in credit repair.
Congratulations, Trish Gilroy!
Anne Lewis-Mackinac Island Press
Anne Lewis-Owner Mackinac Island Press 216 E. Front St./Ste. 205 Traverse City, MI 49684 (231) 946-7737 A storyteller at the age of six, Anne Lewis has retained her ability to “make-believe.”By adding realistic career skills, Anne created the Mackinac Island Press, named for its local resonance as well as its sense of romance.Not only is she the recipient of the 2006 Midwest Booksellers Association’s Children’s Book of the Year Award, but Anne has also recently entered the lucrative field of licensing with the creation of a new series of children’s books. Congratulations, Anne! Click! to e-congratulate Anne!
Kathy Lauterbach-Floor Covering Brokers
Kathy Lauterbach-Co-Owner Floor Covering Brokers 1794 Barlow Traverse City, MI 49684 (231) 946-3661 121 Ames St. Elk Rapids, MI 49629 (231) 264-5532 Kathy Lauterbach went into business for herself, for all the right reasons.She found a business that was already established, with a staff that was well-trained, in a field that was new yet familiar, with a partner, her husband, who shared her goals and had skills that complimented her own.By instilling her new staff with the importance of communication and educational advancement, Kathy has taken the Floor Coverage Brokers to a new level of professionalism.Congratulations, Kathy!
Ricki Blanchard-Owner Higher Self Bookstore 328 E. Front St. Traverse City, MI 49684 (231) 941-5805
It's hard to understand why someone would decide to give up a successful, well-paying career to pursue a path of self-awareness, but for Ricki Blanchard, owner of the Higher Self Bookstore, that choice meant that she could work for herself, set her own hours and make her own rules. But more importantly, it gave her the opportunity to help other people discover their paths on their own personal journeys. Congratulations, Ricki!
Kathleen Weitschat-Owner Elk Rapids News 107 N. Bridge St. Elk Rapids, MI 49629 (231) 264-6670
After working in the local publishing field, Kathleen Weitschat thought she might have a different take on what the inhabitants of her small town would like to read. So she set out to create a weekly newspaper that would address the issues and highlight the people of her region. It took courage, foresight and a belief in her fellow townspeople, but with the Elk Rapids News, Kathleen has managed to do what the big boys never thought possible. Congratulations, Kathleen!
Leslie Roe-Co-Owner
Precision Plumbing & Heating 723 Duell Rd. Traverse City, MI 49686
(231) 947-0100
Every company claims to be all about customer service, but Leslie Roe, co-owner of Precision Plumbing & Heating actually built her business on that very principle; it's the heartbeat that runs through everything they do. Whether it's taking the time to really listen to the needs of their clients when designing a system or just the simple courtesy of removing their shoes when they enter a home, the team at Precision have one common goal--your satisfaction. Congratulations, Leslie!
Life can really throw us some curveballs, and Rose Scharmen has certainly fielded a few of her own.After falling in love with the concept, Rose partnered with the founder of the Cloth Envelope and then she and her husband built a facility where they and local craftspeople took the idea to a new level.Recently designated as a certified Woman Owned Business, the Cloth Envelope Company has flourished, despite the recent loss of Rose’s husband, one of the founding members.But, as Rose tells herself everyday, there’s no room for failure and no turning back. Congratulations, Rose!
What do three restaurants, one catering company and three children add up to?One very busy woman, that’s what! Yet somehow, former accountant, Trish Wiltse, with the help of her restaurateur husband, Jeff, a devoted staff and some serious time management skills, manages to find balance in this chaotic and adrenaline-fueled world.Congratulations, Trish!
Lisa Wehr-Owner OneUpWeb 13561 S. West Bay Shore Rd. Traverse City, MI 49684 (231) 922-9977 Our times require strong women business owners, and, with a history as a professional dog musher in Alaska and as a forensic photographer, Lisa Wehr is well-prepared for such a role. But more importantly, as the owner of OneUpWeb, a company that builds businesses and relationships through integrated online marketing and applied creative thinking, Lisa also knows the value of a comfortable and collaborative workplace where people can be themselves. There's certainly no underestimating this successful woman. Congratulations, Lisa!
Kim Schmitz-Owner Annie's 208 E. Front St. Traverse City, MI 49684 (231) 946-6201 Who says that you have to have previous experience to start a business?Certainly not Kim Schmitz, owner of Annie’s, in downtown Traverse City. Her background as an electrical engineer would hardly seem to fit the world of retail, and yet, Kim and her husband, have managed to make Annie’s, and its sister store, American Spoon Foods, two of the most popular stores on Front Street!Congratulations, Kim!
Kay Jerome-Owner Kay's 219 E. Front St. Traverse City, MI 49684 (231) 941-7505
Kay Jerome personifies Traverse City.She’s a third generation native, a former National Cherry Queen and this spring, her store, Kay’s, will celebrate 25 years as a downtown destination.Her belief in classic, comfortable clothing for women and her dedication to customer service, paired with her devotion and service to our beautiful city have made Kay Jerome true Traverse City royalty. Congratulations, Kay!
Angela Macke-Owner Light of Day Organics-Teas & Tisanes PO Box 4022 Traverse City, MI 49685 (231) 228-7234
Angela Macke’s background as a Nurse and Master Gardener, coupled with her extensive travel experience where she learned the value of holistic and alternative medicine, fueled her inspiration to create a business, Light of Day Organics, whose purpose is to introduce people to the healing properties of organic teas and to educate them on the benefits of eating and cooking organically.Congratulations, Angela!
Cindy Ruzak-Grey Hare Inn Vineyard Bed & Breakfast
Cindy Ruzak-Owner Grey Hare Inn Vineyard Bed & Breakfast 1994 Carroll Rd. Traverse City, MI 49686 (231) 947-5811
Cindy Ruzak, owner of the Grey Hare Inn on Old Mission Peninsula, has one of the most varied career histories we’ve ever heard!From a ground-breaking job in the steel industry, to airline reservations, to catering and event planning, Cindy has used all of her experiences to create a place, here in Traverse City, that will impart to her guests a sense of the great Inns of Provence.With a new boutique hotel project starting in Menomonee, MI, Cindy is truly re-defining what a career woman can be.Congratulations, Cindy!
Char Kirchner-Owner Char P. Kirchner, CPA PO Box 1040 Williamsburg, MI 49690 (231) 267-5818
Char Kirchner is one driven lady.After attending two colleges at the same time, she opened her own CPA firm, with just one client.Now, almost 20-years later, she has managed to succeed in a very regulated field, while still running her business her way…with hard work, respect, honesty and integrity. Congratulations, Char!
Geri Johnson-Owner Johnson & Associates 3819 N. Four Mile Rd. Traverse City, MI 49686 (231) 938-8940
Geri has a job that she loves.Her husband even jokes that it’s perfect that she gets paid to do her favorite thing…talk!Salesmanship is essential to selling insurance, and, as the owner of an independent insurance company, Geri excels at what she does, tailoring her business to suit the needs and expectations of her clients.Congratulations, Geri!
Liz Sayre-King-Owner Professional Solutions Plus 10850 Traverse Highway Traverse City, MI 49684 (231) 936-8108
Liz Sayre-King, owner of Professional Solutions Plus, strives to simplify the lives of business owners on many different levels.Whether it’s employee recruitment, interviews and background checks or conflict resolution with an eye on current employment laws, Liz Sayre-King can tailor a program that’s perfect for your needs.Congratulations, Liz!
Kathie Fralick-Owner Just A Whisper PO Box 336 Lake Leelanau, MI 49686 (231) 259-9007
Most of us try to plan for our retirement, but Kathie Fralick actually picked a career that would end up not only as her retirement, but also her retirement home!Just A Whisper is a continuous elder care facility, on the shores of beautiful Lake Michigan, that provides a gentle and compassionate home to those on their final journey.Congratulations, Kathie!
Gail Zuelch-Co-Owner Converged Solutions 2682 Garfield Rd. N. Ste. 21 Traverse City, MI 49686 (231) 932-1000
Gail Zuelch’s business trajectory went from dental assistant to co-owner of a high-tech, communications business.Converged Solutions, the company she co-owns with her husband, is definitely summed up by their name.With so many different aspects of technology converging to create the ways we communicate today, their company strives to offer the appropriate solutions to their clients.In such a male-dominated field, this woman has clearly managed to make a name and a place for her self.Congratulations, Gail!
Sharon Wise-Co-Owner The Sassy Sandwich 104 Cass St. & Copper Ridge Traverse City, MI 49684 (231)995-0030 & (231)932-9502
Sharon Wise, co-owner of The Sassy Sandwich with her daughter, Emily, loves the fact, that as a business owner, she's able to create a workplace where her young employees can have a positive first impression of the working world and then take what they've learned, apply it and share it as they move forward. Sharon and Emily teach by example and their successful partnership is reaping rewards far beyond the bottom line. Congratulations, Sharon!
Sandy Henschell-Owner Johnson-Clark Printers 1224 Centre St. Traverse City, MI 49686 (231) 947-6898 Sandy Henschell started her career at Johnson-Clark Printers in 1991 as an administrator and customer service representative. And after 13-years, Sandy did something that most of us only dream about—she walked into her boss’s office and told him she wanted to buy the business! Three years later, Johnson-Clark is more successful than ever and Sandy has earned the right to say that she did it her way. Congratulations, Sandy!
Deb Fellows may have come from the big city, but it’s the childhood summer escapes to small-town, northern Michigan that have defined her life. For the past twenty-seven years, Deb has been the founder and editor of Traverse-Northern Michigan’s Magazine. It’s a monthly publication devoted to the celebration of our region’s many varied cities and towns and to the preservation of all that makes us unique. Deb and her talented staff are committed to the belief that community, with its many exceptional facets, will always be their primary focus. Based on the success of her magazine, that’s a belief held by many. Congratulations, Deb!
What do you do when faced with a very stubborn child who refuses to eat his vegetables? In the case of Melissa Ewing, co-owner and developer of The Yotta Bar, you create a business. The “root” of the Maple City based Undercover Vegetable Company, owned and operated by Melissa and her husband Tim, is to help people eat more vegetables. By creating healthy products, with hidden vegetables, that people will love, they hope to promote better nutrition in an easy and tasty way. With national exposure on QVC and a partnership with the Whole Food Markets chain, this is an idea that has far outpaced even their picky eater. Congratulations, Melissa!
Carol Vernam Arbonne International 4590 Weathering Heights Traverse City, MI 49686 (231) 938-1324 The first thing you have to know about Carol Vernam is that she is one of the happiest, most positive and most grateful people you will ever meet. It’s the central theme of who she is, both personally and professionally. As an Arbonne International representative, she embodies their commitment to making people’s lives better and a credo that encourages their members to always work toward bettering themselves. Carol credits her dedication to continuous education, her life-coaching techniques and her networking skills as the keys to her success. That, and always giving back, in whatever way she can, is Carol’s hallmark. That glow on her face is definitely owing to her Arbonne products, but it’s her inner glow that really sets her apart. Congratulations, Carol!
Carol Murray-Owner Lakeview Counseling 1844 Oak Hollow Drive Traverse City, MI49686 (231) 929-0300
Carol Murray is the owner, director and lead therapist of Lakeview Counseling, a facility that houses four additional therapists who specialize in all facets of personal counseling, from toddler to elder. Carol created her business model out of a desire to have a truly democratic workplace. The five full-time therapists all have a voice in the decision-making process and conflicts are rare. Carol credits the easy camaraderie of her workforce to the fact that they all share the same commitment to strong ethics, confidentiality and compassionate care. Congratulations Carol!
Mary Jo & Jayne Sleder-Co-Owners Grand Traverse Auto
Beth Guntzviller-Miner's North Jewelers
Beth Guntzviller-Owner Miner’s North Jewelers 222 Front Street Traverse City, MI 49684 231-946-8528
Beth Guntzviller is a smart retailer, with a keen eye on marketing opportunities for her Front Street jewelry store, Miners North. Behind the scenes, she understands the importance of helping all downtown businesses to grow and succeed. The Downtown Traverse City Association counts Beth among their true champions in supporting collaborative efforts to bring families and shoppers to the downtown. Always available to help local charities and organizations, Beth is a role model to other business owners. Congratulations, Beth!
Sandra Dunn-impres Salon Spa
Sandra Dunn-Owner impres Salon Spa 901 West Front Street Traverse City, MI 49684 231 941-9094
Sandra Dunn, owner of impres Salon Spa, is being saluted for her ability to use both strategic and creative powers in operating her successful Front Street business. The salon has continued to succeed and grow, under her direction, due in large measure to Sandra’s dedication to continued professional development of her dynamic staff. She has surrounded herself with a team of employees and professional business advisors who help to make her vision a reality. Always on the cutting edge of beauty and wellness, impres Salon Spa is also a major contributor to many local charities. Congratulations, Sandra!
Kathy McFarren-Smith operates not one, but two, flourishing businesses with a dedication towards her client's success. Kathy’s businesses, Alpha Mail and Great Deals of Grand Traverse County, offer affordable and smart marketing tools to small businesses in this region. A small business owner, herself, she understands the tight marketing budgets of small businesses, and works with many local entrepreneurs to help them realize their dreams. Somehow, she finds time to serve on the board of directors of the March of Dimes. This year Kathy was the top pledge earner in their WalkAmerica Fundraiser, showing she walks the walk when it comes to community support. Congratulations, Kathy!
Leslye Wuerfel-Traverse City Beach Bums
Leslye Wuerfel-General Manager & CFO Traverse City Beach Bums 333 Stadium Drive Traverse City, MI 49684 231 943-0100
Leslye Wuerfel serves as the General Manager and CFO of the Traverse City Beach Bums. She is the dynamic and creative visionary that brought Traverse City our very own minor league baseball team. She instills a deep sense of family commitment and community loyalty to the organization. Leslye and her team are devoted to using local businesses as vendors and involving local organizations and schools in the process. This region owes many thanks to Leslye and her family for bringing her vision home. Congratulations, Leslye!
Tracy Kiersey-A1 Coverage & Consulting
Tracy Kiersey-Owner A1 Consulting 3030 Pineview Drive
Traverse City, MI 49684
231 941-0844
Tracy Kiersey, owner of A1 Consulting, has earned a well-deserved reputation for outstanding community service. She currently serves as chairwoman of the Chamber’s health care committee, a member of the ATHENA Awards committee and she continues as a board member and Past President of the Crooked Tree Girl Scout Council. This past year was exceptionally challenging as Tracy cared for her seriously ill father, who passed away this winter. A devoted daughter, she balanced the needs of her family with her career and remarkably maintained her community service commitments. Congratulations, Tracy!
Vicki Beam-Fortitude Wealth Planners
Vicki Beam, Co-Owner Fortitude Wealth Planners 4020 Copper View Rd. Traverse City, MI 49684 231 947-2920
When Vicki Beam got the entrepreneurial itch, she scratched! Leaving the security of a large national financial services firm, Vicki established Fortitude Wealth Planners and set off on a mission to educate people about their money. Vicki believes in helping investors to establish financial goals and to understand the process of realizing them. Education is the cornerstone of her firm, making the complexities of the investment world manageable and understandable. Congratulations, Vicki!
Julie Courville-Courville Financial Services
Julie Courville-Owner Courville Financial Services 4305 East Shore Drive Grawn, MI 49637 231-276-6400
Julie Courville, owner of Courville Financial Services, has helped numerous small businesses, in our region, expand far beyond their owner’s dreams by providing more than they’d expect, in terms of accounting and financial services. Julie becomes a virtual partner in their business, offering strategic planning and financial counseling. She measures her success by the success of her clients. Working with both businesses and individuals for 17 years, Julie becomes a part of your team; not just a tax preparer that you call once a year. Congratulations, Julie!
While pursuing her passion for cooking professionally, Jacquie Wilson, owner of Jacquie Caters and The Chocolate Buzz, enjoys serving normally, conservative adults, who are reduced to giggles at the mere thought of plunging that "All American Favorite" Rice Krispie Treat into a curtain of warm, European chocolate. Jacquie’s encouragement, and her support of the sisterhood of women, is greatly appreciated by those who've been touched by her spirit. Her fountains of chocolate are the centerpiece of many events, and as Jacquie’s been heard to say: ”Do you know that Chocolate is cheaper than therapy?” Congratulations, Jacquie!
Carolyn Neumann proudly advertises her business as “woman owned and operated,” and she has much to be proud of. In and era of high-technology gadgetry, she continues to grow her rather low-tech rubber stamp business, A1STAMPS.COM. In business for over 30 years, Carolyn is a one-woman powerhouse, running all aspects of the company, herself. Her clients remain loyal to her, due to her exceptional customer service and high quality products. Congratulations, Carolyn!
Gail Leino-Pointes North
Gail Leino-Owner Pointes North 2211 US 31 North Traverse City, MI49686 231 938-9191
Gail Leino is an enthusiastic supporter of all local businesses, especially women owned businesses. A recent transplant to Traverse City, she’s been most impressed by the unity of, and activities sponsored by, our area women in business. Gail will always take time from her busy day as owner of Pointes North, a condo resort on East Grand Traverse Bay, to meet with a fellow business woman, even if it's purely a courtesy appointment. Gail works to create a “good ‘ole girls” network. She champions that cause and encourages other women to do so, as well. Congratulations, Gail!
Sarah Jane Bye-By Candlelight Amish Furnishings
Sarah Jane Bye, Owner By Candlelight Amish Furnishings 336 W Front Street Traverse City, MI49684 231-947-1000
Sarah Jane Bye started her own business, By Candlelight Amish Furniture, at the age of 25. She has grown and expanded that business to include two locations; one in Traverse City and the other in Rosebush, Michigan. As busy as she is, Sarah Jane still finds time to support local organizations, and was recently elected to the Downtown Traverse City Association board. Previously a member of the Amish community, Sarah Jane likens herself to a pioneer woman with no fear of the unknown; she just forges ahead. Congratulations, Sarah Jane!
Many women in the Grand Traverse region owe their success, at least in part, to Connie Deneweth, Managing Partner of Copper Ridge Development. Connie has shared her understanding of commercial finance with many women who were unaware of the growth potential their companies had, given the proper financing. She now balances two successful careers; her work at Copper Ridge and at Traverse City State Bank. She is also a SCORE counselor and always makes time to offer any support and wisdom she can. Not only is Connie very involved in volunteer work, she has also welcomed two young Northstar hockey players into her home. Add tothat, two beautiful boys and a successful husband, and Connie truly does have it all! And, throughout, she is always optimistic and willing to be of service. Congratulations, Connie!
“A successful business relationship is when your customer knows, by your actions and your words, that their success is as important to you as your own." -Connie Deneweth
Mary Sue Schade, owner of Bon Fitte, has a passion for making women feel good about themselves. Her cheerful greeting to all customers coming through her doors is the hallmark of her business success. She gets no greater pleasure than helping a woman gain confidence, both in herself and in her body image, as a result of the store’s personal fittings and quality products. Congratulations, Mary Sue!
Colleen Bagley-Find A Franchise to Buy
Colleen Bagley-Owner Find A Franchise to Buy
Colleen Bagley is an army-of-one in the local sales arena. She has received the Community Service Award based on her many generous contributions to area charities over the years.
Colleen has decided to do that which successful business people often do; she has completely switched gears, sold her Money Mailer franchise and started up a brand new company! Her latest business incarnation is, Find a Franchise to Buy. It's motto? Control Your Future-Live Your Dream! It sounds as if Colleen is her own the living example! Congratulations, Colleen!
Shari Prevost-Surfaces Inc.
Shari Prevost-Owner Surfaces Inc. 5901 Shugart Lane Traverse City, MI49684 231 929-9292
Shari and her brother, Scott, bought Surfaces Inc., a commercial construction company, from their father. In the few years they've owned the company, they have grown it into a very successful business. In addition to running Surfaces, Shari is a part time realtor and a single mom. Shari also sits on the board of the Builders Exchange. She was the first ever woman president of that organization. Shari is an amazing example of a woman, "having it all!" Congratulations, Shari!
Ann Dougherty-Learn Great Foods
Ann Dougherty-Owner Learn Great Foods P.O. Box 1515 Bay View, MI49770 231 758-3407
Ann Dougherty, President of Learn Great Foods established a successful career as a chemical engineer and then just walked away. She followed her passion and is now offering specialty farm tours, cooking classes and food science workshops. Ann’s best day is taking you on a stroll through a farmer’s crop, having a local chef prepare the food you've picked and then dining on china and crystal in the fresh air of Leelanau County. During the off-season, follow Ann to Argentina’s farming community! Congratulations, Ann!
Deb Callison-Certain Success
Deb Callison-Owner Certain Success 7707 Surrey Lane Traverse City, MI49684 231 642-7529
Deb Callison, owner of Certain Success, literally changes people’s lives. Her workshops and seminars on goal achieving and personal success have been attended by hundreds of business women in northern Michigan. Deb is known for her positive attitude toward life and has taught women how to use the laws of attraction to effect change in their own lives. Congratulations, Deb!
Judy Prewitt-Fast Signs
Judy Prewitt, Co-Owner FastSigns 841 S. Garfield Traverse City, MI49686 231 941-0300
Judy Prewitt, co-owner of Traverse City’s FastSigns, made short work of connecting to the business community after arriving in northern Michigan to open shop. Judy jumped right in, making hundreds of contacts through the Chamber of Commerce and various Marigold events. She credits her success to surrounding herself with smart successful people and always asking for honest advice. Congratulations Judy!
Juliette Schultz-Spark Marketing
Juliette Schultz, Owner Spark 712 Westminster Traverse City, MI49686 231-946-2844
Juliette Schultz, owner of Spark Marketing, has assisted hundreds of business owners through her volunteer work with SCORE, America’s Small Business Counselors. Featured on CBS Sunday Morning, Juliette successfully balances her commitments to helping others, building her own growing business and raising her young son. Juliette is a true source of inspiration to all women business owners. Congratulations, Juliette!
Heidi Hallett-Treece and Vicki Biddinger - Pure Es
Heidi Hallett-Treece-Co-Owner Vicki Biddinger-Co-Owner Pure Essence Salon 430 East Front Street Traverse City, MI49686 231 935-1808
Heidi Hallet-Treece and Vicki Biddinger, co-owners of Pure Essence Salon, never really set out to start a business. They just needed a shop to service their many clients. The new business owners were faced with a major challenge, for even a seasoned entrepreneur, when a fire destroyed their newly acquired Front Street storefront. The two women persevered and rebuilt, and now serve as role models, not only for their entrepreneurship, but also because of their extensive volunteer work with the Goodwill Inn. Congratulations Ladies!
Candie Conant-Baskets Full of Gifts
Candie Conat-Owner Baskets Full of Gifts 1266 Industry Drive, Suite C Traverse City, MI49686 888-388-9404
Candie Conat is the first, of the Marigold participants, to have her business, Baskets Full of Gifts, certified as a Women’s Business Enterprise! This certification makes her eligible to bid on contracts reserved for vendor diversification programs with major corporations that operate both nationally and internationally. Candie has been a role model to many area women in business, always offering support, advice and encouragement to future women entrepreneurs. Congratulations, Candie!
Twenty years ago, Mary Vickerman, a single mother of two young children, started a new business, sacrificing almost everything for its success. Her venture, The Underground Cheesecake Company, has become a resounding success! It's even been nationally featured on television's, The Food Network. Her partner, Lori Dawson, says that the business thrives due to Mary’s perseverance, dedication and stubbornness. The company recently relocated to the hottest new area in town, in "The Village," at the Grand Traverse Commons. Congratulations Mary!
Bonnie Alfonso has been an owner and President of Alfie Embroidery for 17 years, providing logo-wear to companies in the Traverse City area and nationwide. Alfie Embroidery has also recently become certified as a Women's Business Enterprise! This certification makes her eligible to bid on contracts reserved for vendor diversification programs with major corporations that operate both nationally and internationally.
A business associate, Onlee Bowden of Traverse City State Bank. tells us, “Bonnie has done so much as a business woman to promote the growth of her employees. She truly walks the walk as a role model and leader. Her passion for people reaches far beyond her own doors through her unending work in our community. You can always be sure to find Bonnie at an event with a twinkle in her eye. I'm also impressed that Bonnie takes the time for her own professional growth, through personal training, while at the same time, growing her business to a national level. She is simply remarkable. In my book, she shines!”
Bonnie enjoys both the freedom and responsibility that come with business ownership. Her advice to others: “Surround yourself with successful, positive people”. Congratulations, Bonnie!
Julie Weeks-WomenAble
Julie Weeks-Owner WomenAble 13601 S. Beaver Pond Road Empire, MI 49630 USA Phone: +1-703-276-1220
Julie Weeks, President and CEO of WomenAble, has over 25-year's experience in the fields of research design and analysis, public policy, and women's enterprise development, serving most recently as Executive Director of the National Women's Business Council and as Managing Director and Director of Research for the Center for Women's Business Research. Now making her home in Empire, Michigan, Julie has started her own consulting firm, WomenAble, working with clients around the world, including policy makers, multi-lateral organizations and corporate decision-makers, on matters involving women business owners from Tanzania to Saudi Arabia. Julie is truly an inspiration to all women business owners. Congratulations Julie!
Beth Borchert
Julie Millen
Mimi Wheeler
Linda Wasielewski
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Shann Vander Leek
Colleen Etue
Alex Rheinheimer
Jody Olsen, RN, CMMT
Pat Bryan
Margo Lori
Wendy Steele, Owner
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Allison Beers, Owner.jpg)
Carol S. Brown
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Shelia K. Davis, Owner
Sue Burns-Co-Owner
Pat DeYoung-Owner
Trish Gilroy-Owner
Anne Lewis-Owner
Kathy Lauterbach-Co-Owner
Ricki Blanchard-Owner
Kathleen Weitschat-Owner
Leslie Roe-Co-Owner
Rose Scharmen-Owner.jpg)
Trish Wiltse-Co-Owner
Lisa Wehr-Owner
Kay Jerome-Owner
Angela Macke-Owner
Cindy Ruzak-Owner
Char Kirchner-Owner
Geri Johnson-Owner
Liz Sayre-King-Owner
Kathie Fralick-Owner
Gail Zuelch-Co-Owner
Melissa Ewing-Co-Owner
Carol Vernam
Mary Jo & Jayne Sleder-Co-Owners 
Beth Guntzviller-Owner
Sandra Dunn-Owner
Kathy McFarren-Smith-Owner
Leslye Wuerfel-General Manager & CFO
Tracy Kiersey-Owner
Vicki Beam, Co-Owner
Julie Courville-Owner
Jacqueline D. Wilson-Owner
Carolyn Neumann-Owner
Gail Leino-Owner
Sarah Jane Bye
Connie Deneweth
Mary Sue Schade-Owner.jpg)
Colleen Bagley
Shari
Ann Dougherty-Owner
Deb Callison
Judy Prewitt, Co-Owner
Julie
Heidi Hallett-Treece-Co-Owner
Candie Conat-Owner
Mary Vickerman-Co-Owner
Bonnie Alfonso-President
Julie Weeks-Owner